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About the role YouGov is consolidating established shopper analytics platforms into a single new product: the Shopper Insights Platform (SIP). SIP is rolling out across 17 European markets, with the German launch targeted for October 2027.
Company Description NIQ’s Media unit delivers audience measurement solutions across TV, radio, digital, and cross-media platforms for currency clientele, including broadcasters, advertisers, agencies, and regulators. A core component of our measurement approach is panel-based methodologies, leveraging household and individual panels to ensure accurate, representative audience insights. Census data is integrated across
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